Description
Join Franklin Street - the fastest growing commercial real estate firm in the Southeast!
At Franklin Street, we achieve success with a collaborative company culture hiring top professionals sharing our value for integrity, hard work, and accountability.
We are currently seeking a Marketing Manager for our Retail Leasing line of business! The Marketing Manager is accountable for all marketing initiatives while following corporate guidelines. This role will have a dual reporting structure primarily to the line of business and secondary to the corporate marketing leader.
Accountable For:
- Responsible for the creative development and execution of brand and marketing strategies to drive brand awareness and opportunities for line of business
- Create, maintain, and evaluate analytics reporting across multiple platforms and extract, report key insights
- Accountable for creation and maintenance of promotional materials and collateral
- Serves as a liaison between the line of business and corporate marketing
- Ensures that all branded materials are consistent with corporate marketing guidelines
- Identifies opportunities for public relations, including articles, awards, podcasts, events, etc.
- Develops, schedules, and coordinates campaign related content
- Consistently reaches out to sales agents to plan for collateral needs
- Creates design projects including, but not limited to printed deliverables such as direct mail, email blasts (such as newsletters, property promotions and event invitations), flyers, pitches, PowerPoint presentations, etc.
- Develops promotional materials using footage and photography into virtual tours, videos, and print materials
- Executes the design of high-level custom business proposal templates and marketing collateral for Franklin Street s business development, sales, and leasing initiatives.
- Maintains company database by adding or verifying contact information. Manages e-blast tracking spreadsheets.
- Manages social media channels, engagement, analytics, ads, etc.
- Collaborates with internal team members and manages external agencies and vendors
- Acquires knowledge on industry trends and competitors and leverages to deliver marketing impacts
- Assists in the creation and adherence of the line of business s marketing budget
- Collaborates with corporate departments on the line of business s recruiting marketing initiatives
- Other duties as assigned
Knowledge, Skills and Abilities
- Strong work ethic aligned with our core values of integrity, hard work, accountability, collaboration, innovation
- Experience employing a variety of marketing communication vehicles including web, email promotion, and traditional services and product collateral
- Proven time management, organizational and prioritization skills
- Attention to detail in composing and proofing content and materials
- Self-starter and ability to prioritize and complete work with little or no supervision
- Creative and proactive problem solver
- Prior experience or coursework in commercial real estate is preferred
- Proven technical writing skills in developing campaign related content
Education and Technical Requirements
- Bachelor s degree in Marketing field, or equivalent experience in a marketing or communications role
- Experience with design software, particularly Adobe InDesign, Photoshop and Illustrator
This job is no longer active.